What is the SMBA?
South Manchester Business Association began 20 years ago when a significant number of local business owners were fed up with the restrictions and politics of belonging to their local BNI group. South Manchester Business Association was formed, using the best concepts from other networking organisations and then improving them!
What was the Project?
The SMBA required a new website to replace their previous site. As the association was looking to bring new members they felt that a fresh look was needed.
At this time the SMBA was also looking to add video to their website and to start running podcasts to ensure they had high quality content being delivered that would attract visitors.
It was important that the website was responsive so it could be easily viewed on mobile devices, SEO friendly, easy to maintain and would be able to embed videos from the likes of YouTube and podcasts from SoundCloud.
What we did
Taking into account all of the points from the brief we were provided with we designed a website from a mobile first perspective meaning that the website would look fantastic on mobile.
We upgraded the member profiles putting giving them a fresh new layout including a map to show the location of the members office, social icons linking to the members social accounts and a specific area for member videos.
Further to this we added a section to show the SMBA podcasts, as these would be added monthly they would help toward overall SEO.
We also added call to action blocks to more sections of the website giving visitors more opportunities to enquire about becoming an SMBA member.
You can see the SMBA website at https://www.smba.org.uk/.See the SMBA website here
Who We Worked With
Whilst we at Business Alchemist designed and built the website to ensure the project was completed to the highest possible standard we worked closely with two other organisations.